Accelerating revenue growth since 2003

A Letter from the Founder

Twenty-two years of building Upsales taught us what works in sales software. It also taught us what's fundamentally broken—and why nobody's fixed it.

The last twelve months, we've been obsessed with one question: What if you could build the world's best AI sales agent—and package it in an app anyone can start using in 30 seconds?

No onboarding. No manual data entry. No training. Just results.

We went extreme. AI everywhere. Every new tool, every shortcut, every unfair advantage we could find. But also: every hard lesson from the last two decades. The mistakes we made. The complexity we added that we shouldn't have. The features that looked smart on paper but died in the real world.

It's called Aira. And it's here.

— Daniel Wikberg, Founder & CEO

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The Company Behind Aira

Aira is built by Upsales, a Swedish SaaS company with over two decades of experience helping B2B sales teams win.

Key facts:

• Founded: 2003
• Publicly traded: Nasdaq First North Growth Market, Stockholm (2019)
• Ticker: UPSALE
• Customers: Thousands of B2B companies across ten countries
• Business model: Over 90% recurring subscription revenue
• Growth: Profitable, self-financed organic growth since founding

We're a profitable, publicly traded company that's spent 22 years learning exactly what sales teams need—and exactly what gets in their way.

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Why We Built Aira

CRMs haven't changed in decades. They still demand endless data entry. They still bury insights in dashboards nobody opens. They still treat salespeople like data entry clerks instead of closers.

We built something different.

Aira is an AI sales agent that knows what you need before you do. It monitors financial reports, tracks board changes, reads news, and surfaces the perfect moment to reach out—before your competition knows the opportunity exists.

No forms. No fields. No admin work. Just intelligence that turns every signal into revenue.

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Our Principles

Intelligence Without Input

‍We extract intelligence from emails, calendars, company databases, and web signals. You never log, tag, or type.

Built for Professionals

‍Aira is for entrepreneurs and sales professionals who understand that $149/month is a rounding error compared to a single closed deal. The interface speaks business, not tech. The design reflects quality.

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Aira is for professionals who value their time

Aira is built for entrepreneurs and sales professionals who close high-value deals and refuse to waste time on admin work.

If you're still manually updating your CRM, researching prospects before calls, or wondering which lead to prioritize—Aira handles all of it. Automatically.

What Aira does:

• Tracks every conversation across email and calendar—no logging required
• Enriches companies with financials, news, and ownership data the moment they appear
• Prepares intelligent meeting briefs so you walk in ready
• Surfaces opportunities and risks before you think to ask
• Lets you update everything through conversation, not forms

You focus on closing. Aira handles everything else.