Cookie policy

The use of cookies by Upsales

Thank you for using Upsales Nordic AB’s (“Upsales”, “we” or “us”) website, our service and for subscribing to our newsletters! When you do, we use cookies or similar technology which means that we either store information on your device or that we gather information from your device (“cookies”).

In this cookie policy, we inform you about our use of cookies, how you can avoid them, and your rights when we use cookies. In our cookie banner and in the tables at the end of this cookie policy, we have listed the names, storage periods and third parties as accurately as possible. You are welcome to contact us if you have questions regarding our use of cookies or if you want to use any of your rights.

The cookies Upsales uses also process IP-numbers and other information, which in many cases is considered personal data. For more information regarding our processing of personal data, please see our privacy policy.

In short: Cookies – why do we use them?

If you consent, we use cookies to:

We also use necessary cookies which do not require consent to:

Click on the links above, to find more detailed information about our use of cookies.

Click on the links below to read more about:

Who is responsible for the use of cookies?

Upsales Nordic AB (Swedish registration number 556641-2507) is responsible for the use of cookies as described in this cookie policy. Should you have any questions regarding our use of cookies or if you would like to use any of your rights, please contact us via our e-mail address info@upsales.com, or through post to our Swedish office (the address can be found at the website).

Your choices and how you can avoid cookies

You can make choices to avoid the cookies we use.

  • Through the settings in your browser, you can block certain types of cookies. If you do so, your browser will automatically deny storage of these cookies or inform you each time that a server requests to use such cookies.
  • You can choose not to consent to our use of certain cookies. Furthermore, you can withdraw your consent at any time via the website.
  • After using the website or service, you can check and delete the persistent cookies that have been placed on your browser. To help you do this we have, when possible, listed the names of each cookie in the tables at the end of this cookie policy.

You can also delete some cookies in your browser. If you block or delete cookies necessary for the functionality of the website or service, all functions will not work as intended and you will not be able to use all functions in relation to the website or service. Below in this policy, we explain what happens if you block or delete different cookies.

Which technologies we use

Upsales implements three different types of cookies on our website or service.

  1. The first type of cookie is a file that, at most times, is permanently stored on your device and is used by Upsales in order to improve your user experience. This includes, amongst other things, the ability for Upsales to adjust the website and service in accordance with your preferences, choices and interests.
  2. The second type of cookie is a so-called session cookie that is used by Upsales to identify you when you are visiting the website or using the service. These cookies are subsequently erased when you shut down your web browser.
  3. The third type of cookie is provided by a third party in order to e.g. conduct web analysis and measurement of traffic flow.

Certain cookies (so-called “persistent cookies”) will be stored on your browser even in-between sessions, while other cookies (so-called “temporary cookies” or “session cookies”) are temporarily stored on your device’s memory. The usage period for each cookie is listed in the tables last in this cookie policy or in our cookie banner on the website.

Your privacy

To protect your privacy, we have taken measures to avoid identifying you when you use the website or service and when you subscribe to our newsletters. For instance, when possible, we only use an encrypted version of your IP address. When we process information that can be connected to you as an individual – directly or indirectly – we will inform you about this in our privacy policy. You will find our privacy policy here.

Third-party cookies and third-party services

We mainly use normal cookies such as so-called "http cookies", but also make use of more advanced technology from third-parties as e.g. Google and Meta. These third-parties will use the information collected for their own purposes. In the detailed description of the use of cookies below, we have indicated when this is the case and referred to where you can get more information about their use of cookies and what information these third-parties collect. The use of third-party services means that your personal data, in some cases, is at risk of being transferred outside the EU/EEA. In our privacy policy, we also explain when your personal data is transferred outside the EU/EEA and what it means for the personal data to be transferred outside the EU/EEA.

Your right to complain

If you want to make a complaint regarding our use of cookies, you can contact any supervisory authority. The supervisory authority in Sweden is the Swedish Post and Telecom Authority (Post- och telestyrelsen, “PTS”).

Cookies we use if you give your consent

The following cookies are only used if you have given us your consent, i.e. they are not strictly essential. You can withdraw your consent at any time. You will see the names and usage periods for statistics and marketing cookies in the tables at the end of this cookie policy.

STATISTICS – Analyse how the website is used

In order to analyse how you interact with the website we use cookies from analytic tools stated in the table below, e.g. our own analytic service and Google's analytics service Google Analytics. The cookies from all such services use a random ID for your device to distinguish you as a visitor, that way we can recognise patterns in how our website is used.

These services collect information about your encrypted IP address, your location, information about your device/browser and other information on how you use the website and the activities, e.g. what you click on. The information collected is used to optimize functioning and loading speed as well as to modify the website and the activities to become better adapted to our users.

You can avoid cookies from Google Analytics by downloading and installing this browser program.

If you block/delete the above cookies, we will have less data to develop the website.

MARKETING – To show you relevant marketing

We use cookies to show you relevant marketing and to follow up on such marketing when you visit other websites or social media. This means that you see search results and advertising banners from us based on the analysis of how you used the website and based on other information that the services we use have about you (so-called "profiling"). Based on this information, we can also adapt the website to better suit our users.

On the Meta Account center, under the heading “Ad settings” you can choose which marketing you want to see on Facebook and Instagram. Here you can choose which marketing you want to see on Google.

If you block/delete these cookies, you will see less relevant marketing.

Cookies that are essential

The website, service and our newsletters make use of the below cookies to function. These cookies are necessary for us to provide the website, service and newsletters you have explicitly requested and therefore your consent is not required for our use of these cookies.

You find more detailed information about the specific cookies, the suppliers we use, storage periods etc. in the table named “Necessary” shown last in this cookie policy. Some of the cookies that we use do not have a name, i.e. these may not be shown in the tables below.

NECESSARY - To improve our newsletters

We use cookies in order to analyse how you interact with our newsletters. We collect information about how you use our newsletters, e.g. what you click on. The information is used to modify and improve our newsletters to become better adapted to you and others that receive our newsletters. The functionality is used for as long as you receive our newsletters.

If you block/delete these cookies, we will have less data to develop our newsletters.

NECESSARY - To improve our business and service

In order to analyse how you use our service to improve Upsales and our service, we use cookies from our feedback service provider.

The service collects information about your pseudonymised user ID and account ID as well as other information about how you use our service. The information collected is used to evaluate our services in order to improve our business and service.

NECESSARY - For the functionality of the website and service

To technically make the website and service work in a satisfying and secure manner and to enable you as a representative of our customer to login to Upsales we use cookies to enable us to keep track of your session and authenticate your device. We use cookies to detect errors on the website and service to optimize your experience. These cookies create a unique ID for your session and make the website and service work in the best way, i.e. that we avoid spam and ensure sufficient security by recognizing you during the visit.

To adapt the website and service to your device, we use cookies that collect information about your device. Based on such information, we adjust the viewing of the website and service so that the content is displayed in a way that is suitable for the device you are using.

If you block/delete these cookies, the website or service will not function the way it is intended to.

NECESSARY - To remember your choices, enable you to login to the service and adapt the website and service to suit you

To remember which language version of the website you want to see we use cookies that save such information. This enables us to show you the website in the language that you have chosen.

To enable you as a representative of our customer to login to our service, we use cookies that collect certain information about your device.

To keep track of whether you have given your consent or not we use a cookie from Cookiebot to remember if you have chosen to consent to our use of cookies.

If you block/delete these cookies, we cannot remember your choices and will instead show you a version of the website or service that is not customized for you and we will not be able to keep you logged into the service. In addition, we need to collect new information when you visit the website or use the service the next time.

Cookie declaration:

Your consent applies to the following domains: www.upsales.com

Your current state: Allow all.

Your consent ID: R9sIvlBRr5+Exj0Kjqrwmy3GXBTy/tuhYkcEvX4yLaYTMfXzyp+a9g==Consent date: Thursday, December 5, 2024 at 10:25:37 AM GMT+1

Change your consent | Withdraw your consent

Cookie declaration last updated on 26/08/2025 by Cookiebot:

Necessary (22)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Maximum Storage Duration Type
__cf_bm [x3] g2.com, g2crowd.com, vimeo.com This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 1 day HTTP Cookie
_cfuvid vimeo.com Cloudflare cookie used by Vimeo to enforce rate limiting rules. Session HTTP Cookie
1.gif imgsct.cookiebot.com Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. Session Pixel Tracker
AI_buffer js.monitor.azure.com Used together with the "AI_sentBuffer" in order to limit the number of data-server-updates (Azure). These cookies allow the website to prevent unnecessary or duplicate data server updates. Session HTML Local Storage
AI_sentBuffer js.monitor.azure.com Used in context with the "AI_buffer" in order to limit the number of data-server-updates (Azure). These cookies allow the website to detect any unnecessary duplicate data-server-updates. Session HTML Local Storage
ai_session www.upsales.com Used with Microsoft Application Insights, it collects statistical usage and telemetry information and is a unique anonymous session identifier cookie. 1 day HTTP Cookie
ARRAffinity www.upsales.com This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. Session HTTP Cookie
ARRAffinitySameSite www.upsales.com This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. Session HTTP Cookie
cf_clearance jobylon.com Used to detect and prevent malicious or automated activity (might involve CAPTCHA challenges to verify that the user is a human). 1 year HTTP Cookie
CookieConsent [x3] booking.upsales.com, pages.upsales.com, www.upsales.com Stores the user's cookie consent state for the current domain. 1 year HTTP Cookie
EPiStateMarker www.upsales.com Functionality-related. Indicates how session-based information on the visit should be stored, using sessions or cookies. Session HTTP Cookie
epslanguage www.upsales.com Stores the users preferred language, and is used to avoid redirecting the user to another language version of the page. 400 days HTTP Cookie
i18nextLng booking.upsales.com Determines the preferred language of the visitor. Allows the website to set the preferred language upon the visitor's re-entry. Persistent HTML Local Storage
rc::a gstatic.com This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Persistent HTML Local Storage
rc::c gstatic.com This cookie is used to distinguish between humans and bots. Session HTML Local Storage
test_cookie doubleclick.net Used to check if the user's browser supports cookies. 1 day HTTP Cookie
visitor_id zapier.com Preserves the visitor's session state across page requests. Session HTTP Cookie
wistia-video-progress-# www.upsales.com Contains a timestamp for the website’s video-content. This allows the user to resume watching without having to start over, if the user leaves the video or website. Persistent HTML Local Storage

Preferences (1)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name Provider Purpose Maximum Storage Duration Type
ai_user www.upsales.com Used by Microsoft Application Insights software to collect statistical usage and telemetry information. The cookie stores a unique identifier to recognize users on returning visits over time. 1 year HTTP Cookie

Statistics (22)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name Provider Purpose Maximum Storage Duration Type
_dd_s vimeo.com Registers the website's speed and performance. This function can be used in context with statistics and load-balancing. 1 day HTTP Cookie
_ga [x2] lookerstudio.google.com, upsales.com Registers a unique ID in Google Analytics that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie
_ga_# [x2] lookerstudio.google.com, upsales.com Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 2 years HTTP Cookie
_gat upsales.com Used by Google Analytics to throttle request rate, preventing the system from being overloaded by too frequent data requests. 1 day HTTP Cookie
_gid [x2] lookerstudio.google.com, upsales.com Registers a unique ID that is used to generate statistical data in Google Analytics on how the visitor uses the website. 1 day HTTP Cookie
_vis_opt_s upsales.com Used by Visual Website Optimizer to determine if the visitor is participating in a design experiment. 100 days HTTP Cookie
_vis_opt_test_cookie upsales.com Used to check if the user's browser supports cookies. Session HTTP Cookie
_vwo_referrer upsales.com Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. Session HTTP Cookie
_vwo_sn upsales.com Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. Session HTTP Cookie
_vwo_uuid_v2 upsales.com This cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website. 1 year HTTP Cookie
dd_cookie_test_# vimeo.com Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. 1 day HTTP Cookie
g2tracking tracking.g2crowd.com g2tracking-cookien används av G2 för att spåra användarinteraktioner på webbplatsen. Den möjliggör för G2 att samla in data om användarbeteende, såsom besök, vidtagna åtgärder och engagemang med innehållet på webbplatsen. Persistent HTML Local Storage
mf_# upsales.com Mouseflow, Collects data of the user's navigation and interaction on the website in order to personalise the purchasing experience. 3 months HTTP Cookie
mf_initialDomQueue cdn.mouseflow.com Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. Session HTML Local Storage
mf_transmitQueue cdn.mouseflow.com Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Session HTML Local Storage
v.gif visualwebsiteoptimizer.com This cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website. Session Pixel Tracker
vuid vimeo.com Vimeo-generated ID used for generating analytics information for the video owner. 2 years HTTP Cookie
vwoSn visualwebsiteoptimizer.com This cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website. Persistent HTML Local Storage
wistia www.upsales.com Used by the website to track the visitor's use of video-content - The cookie roots from Wistia, which provides video-software to websites. Persistent HTML Local Storage

Marketing (23)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name Provider Purpose Maximum Storage Duration Type
__ktpct bidtheatre.com Pending 1 day HTTP Cookie
__kuid bidtheatre.com This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges. 7 days HTTP Cookie
__upsales_v_24812d9267fc41b5a3f642607cc15372_session [x3] pages.upsales.com
pxl.upsales.com
www.upsales.com
Identifies returning users by tracking their visits over time. This cookie remains active even after the browser is closed or restarted. 1 day HTTP Cookie
__upsales_v_24812d9267fc41b5a3f642607cc15372_tracker [x3] pages.upsales.com
pxl.upsales.com
www.upsales.com
Identifies returning users by tracking their visits over time. This cookie remains active even after the browser is closed or restarted. 2 years HTTP Cookie
_fbp upsales.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP Cookie
_gcl_au upsales.com Used to store and track conversions and evaluate marketing campaigns in Google Ads. 3 months HTTP Cookie
_gcl_ls www.googletagmanager.com Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. Persistent HTML Local Storage
bcookie linkedin.com Used by the social networking service, LinkedIn, for tracking the use of embedded services and improving security. 1 year HTTP Cookie
IDE doubleclick.net Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 400 days HTTP Cookie
lastExternalReferrer connect.facebook.net Detects how the user reached the website by registering their last URL-address. Persistent HTML Local Storage
lastExternalReferrerTime connect.facebook.net Detects how the user reached the website by registering their last URL-address. Persistent HTML Local Storage
li_gc linkedin.com Stores the user's cookie consent state for the current domain 180 days HTTP Cookie
lidc linkedin.com To facilitate data center selection 1 day HTTP Cookie
NID google.com The NID cookie is used by Google for analytics purpose of their Google service called Google Search and The ‘NID’ cookie is also used to show Google ads in Google services for signed-out users 6 months HTTP Cookie
pagead/1p-user-list/# google.com Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session Pixel Tracker
pixel.gif pxl.upsales.com Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products. Session Pixel Tracker
topicsLastReferenceTime connect.facebook.net Collects data on the user across websites - This data is used to make advertisement more relevant. Persistent HTML Local Storage
visitedIds pages.upsales.com Collects data on forms submitted by the user Session HTTP Cookie
zapier.visitor_id cdn.zapier.com This cookie file enables the sending of forms and files upon the user’s request. The duration of the cookie decided by Zapier. Persistent HTML Local Storage

Unclassified (1)

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name Provider Purpose Maximum Storage Duration Type
cf.turnstile.u challenges.cloudflare.com Pending Persistent HTML Local Storage